It is given as a fact that any advocacy cannot have success without some sort of campaign. A campaign “is the process of mobilizing people to join together in taking action and challenging the powerful to make decisions that help and benefit the powerless.”

It is a way of bringing about improvements or changes for a particular group in the community by identifying a problem, making the target audience aware of the problem, mobilizing other actors to support the intervention, persuading them to take action to resolve the problem or change a certain behavior.
In one word, it is about tackling the causes of injustice, inequality, unfair treatment and marginalization by challenging those structures, policies, and practices which serve to keep the poor in poverty.

Beyond the good intentions, and always laudable efforts, how consistent, effective, and successful are mass mobilization to move forth towards a social justice? This seems the aims of Mass Mobilization Project (MMP) https://massmobilization.github.io/

The Mass Mobilization Project is, therefore, an effort to understand citizen movements against governments. The Mass Mobilization (MM) data shows what citizens want when they demonstrate against governments, and how governments respond to citizens.

The MM data cover 162 countries between 1990 and 2018. MMP Data gathers events where 50 or more protesters publicly demonstrate against government, resulting in more than 10,000 protest events. Each event records location, protest size, protester demands, and government responses. It has three main sections: Data, Visualization, Models.

Data offers texts for research. Its Dataverse is an open source web application to share, preserve, cite, explore, and analyze research data. It facilitates making data available to others, and allows you to replicate others’ work more easily. Researchers, journals, data authors, publishers, data distributors, and affiliated institutions all receive academic credit and web visibility.

Actually, every Dataverse repository is the software installation, which then hosts multiple virtual archives called Dataverses. Each Dataverse contains datasets, and each dataset contains descriptive metadata and data files (including documentation and code that accompany the data). As an organizing method, Dataverses may also contain other Dataverses.

Visualization analyzes Regional Protest Behavior, Country Protests Over Time, Yearly Change in Protests through tables, graphics and pictures. Here you can choose your country of interest with information on violent protests, and the trend of the country compared with the violence
trend of the world.

Finally, Yearly Change in Protests analyses Protest behavior year by year, starting from 1991 through 2018. Blue bars represent an increase in total protests between that year and the previous year; red bars represent a decrease in total protests between that year and the previous year; grey line represents the trend in yearly change in total protests. About one country, Burundi for instance, in Change in Yearly Protest behavior the graphic shows an increase from 1991 through 2013 and then a decrease bringing the trend lower than the average.

For each event, the MM data itemizes what protesters demand across as many as seven categories, including labor/wages, land, police brutality, political process, prices/taxes, removal of a politician, and social restrictions. The dataset also records up to seven types of government responses, including accommodation, arrests, beatings, crowd dispersion, killings, and shootings.

The Mass Mobilization project is sponsored by the Political Instability Task Force (PITF). The PITF is funded by the Central Intelligence Agency. The views expressed herein are the Principal Investigators’ alone and do not represent the views of the US Government.
See an example of MMP application in The Impact Of Mass Mobilization And Citizens Participation In Community Development (A Case Of Umuerim Community Of Owerri West, Imo State)

John Paul Pezzi, mccj
VIVAT International NGO
with consultative special status at UN